Hey friends, I am writing this guide to answer some of the questions I get asked most frequently on my email/Instagram. I started my own business, Paper Raven Co., full-time in 2015. An illustration-based endeavor, my business is broken down into a) my own line of paper and gift products, b) selling those products to retail stores/boutiques, c) licensing designs to clients/partners, d) writing books about art, and e) teaching workshops and classes. In the last few years have had a wonderful roster of clients that include Minted, Target, Nordstrom, Chasing Paper, Greenvelope, Tombow and International Greetings.
     I put together this list because I am often asked about how to get started running your own business as an illustrator or graphic designer, and I wanted a central place to point people in the right direction for my advice. I hope this is helpful for you!

1. Start with a Good Foundation
     I knew I wanted to start my own business while I was already working a day job. Even though a day job can feel like a total drag (it did for me), I encourage you to start building your foundation and following while you have that steady income coming in. While it may be overwhelming, use your lunch breaks, nights and weekends to create illustrations and products. Trust me, your hustle will be worth it. Save your money. Many businesses were built on a foundation of little-to-no savings - mine was! I was planning to leave my toxic job after 6 more months, but was laid off 5 months before I had planned to go, with not as much savings as I had planned. But I’ll tell you what - because I had been laying a foundation WHILE I was working, I made my yearly day-job salary back within 9 months. Remember that, if you’re working a day-job or part-time job while starting your business, you are no less of a creator than someone who is at this full-time. There is room for everyone.

2. Educate Yourself about Running a Business
     A lot of people are really great at art, but get stuck when it comes to the business side of living as a working artist. Running your own business can be incredibly freeing and rewarding, but unless you have the basic biz 101 skills, it’s going to be very hard to be profitable and pay your bills. Entrepreneurship is NOT rewarding when you’re constantly stressing about money. Here is a list of online classes that I took when starting my business (a lot of them are super affordable!) On CreativeLive, you can even sign up for an account and get emails about when certain classes are broadcasting for free (yep!) 

• How to Make a Living Selling What You Make by Megan Auman
• Set Income Goals and Develop a Revenue Strategy by Megan Auman
• Build a Stand-Out Business by Tara Gentile
• Become a Working Artist by Lisa Congdon
• Start Late, Finish Rich by David Bach

3. Get Right About Money
     If you’re seriously considering owning your own business, you need to get right about your money from the start. This is always an intimidating topic, but I encourage you to reframe the way you think about money. Money is freeing, it enables you to continue to add something of value to this world, and inspire others; and in turn, support other’s dreams, feed your family (or yourself), and invest in your goals. Listening to Marie Forleo’s business coaching, she said one thing that I always say to myself now: “Whenever you spend money, thank it and mentally say, ‘There’s more where that came from’.” I love this mentality so much because it combines gratitude with confidence about money. And I have found, after running a growing business for 4 years, that when you have good energy and confidence about money, it keeps coming back to you. Here some additional things you need to do, in addition to clarifying your money-mindset, to start your biz on the right foot.

• Separate Your Money. It seems intimidating, but the longer you put it off, the bigger pain it will be later. Go to the bank (or your bank’s website), and apply for a Business Banking Account. Most major banks have an option to do this completely online. For this, many banks will require an EIN number (Employer Identification Number), so be sure you have this info. Here’s how to easily apply (don’t let this stop you - it takes 10 minutes!).
• Invest in Quickbooks Self-Employed. There are many accounting softwares out there, but this is my personal recommendation, and one I have been using for years. It links to my business card, so when I make business purchases or receive income, it all gets categorized for my taxes automatically!
• Automate Your Savings. This is a life-saver and a game-changer! I personally have been using Digit for the last 4 years and love it. Digit is really easy to use, lives as an app on your smartphone, and links to your bank account to interpret your spending habits, and saves you spare change without you noticing. It automatically moves small amounts of money from your account to an FDIC-insured account that is outside your bank. With it, I’ve saved thousands of dollars (yes, thousands) for unexpected expenses, a vacation I want to take, and a house. The best part is that I never even notice it’s happening. If you’re curious about Digit, here is my referral link - it gives you a $5 bonus after your first autosave!

4. Build Your Social Media Following
     One of the most valuable things I did before taking the leap into full-time business was building my social media following, giving me the ability to have a foundation of potential customers who were already interested in my work. My platform of choice is Instagram, so I wanted to share just a few tips for growing your audience there. Posting consistently is a great habit to start. People love snapshots of artwork behind the scenes, and some of my most engaging posts have been of photos that feature my hands, or me working. Utilize hashtags to get more eyeballs on your work. For example, if you’re posting a watercolor illustration, before you share it, go to the Search tab and type in “watercolor artist” under hashtags. Click on the hashtag (usually one like this will have 100K+ posts), then observe what related hashtags come up. Make sure to tag your post with all of the relevant hashtags! Use LinkTree to link to several spots in your bio so your profile can do more.
     Because of the 2018 algorithm change, I’ve found that whenever I post, it helps boost my visibility by being active in the app for at least 15 minutes after posting my content. I like, comment with 4 word phrases (yes, it must be 4 or more!), and watch stories (or better, post my own). Also, getting back to comments you receive right away is helpful for visibility as well. A word of caution: popular does not equal profitable, so while building a social media following is great, just remember not to equate your self-worth or success with a follower count. Equate it instead with your financial freedom and potential.


5. Set Up an Online Shop to Sell Your Products
     Setting up an online shop is one of the easiest things you can do to start making money for your business. My recommendation, if you’re just starting, is to open an Etsy Shop. Why? Because Etsy has a built-in community of people who are already going there to search for something to buy. I have a Shopify, and it’s solely on my shoulders to advertise, market and promote that storefront. If you have a small following, you may feel frustrated that your views (and sales) are low at the beginning. That’s not to discourage you from starting your own Shopify/SquareSpace/etc if you don’t want to be part of Etsy. It’s totally doable, you just have to go into it knowing that you’re responsible for the traffic. With Etsy, all of that is built in, and I have found that it leads to more consistent sales and visibility. The cost is also incredibly low. Etsy uses listing fees (20 cents per item), and a fee at sale to pay for itself. While Shopify also requires a monthly fee (plus a sales fee) to use the service. However, one of the up-sides to Shopify is that the customization of your storefront is entirely within your control.


6. Diversify Your Income
     This is the single greatest piece of advice I can give for running a creative business. Diversifying your income means having as many streams of revenue as possible, to keep money flowing in to you at different times of the month. For example, I have licensing partners that pay my royalty between the 1st and 5th of every month. I also have other licensing partners who pay on the 15th of the month. I have retail products selling on my Online Shop and my Etsy that process payments every week. And I have freelance clients that send me checks within 30 days of completing a project. It’s important to remember that setting up revenue flow takes some time. You start by adding one client at a time, and then another, and then another. The goal is to have revenue coming in automatically over the course of a month, and to develop and enrich it over time.


7. Create Passive Income
     Also one of the top tips for growing your business! Passive income is awesome. Passive Income is something that you do the work for once upfront, and then it automatically keeps selling with no additional work from you. It makes you money while you’re sleeping, while you’re eating tacos, while you’re on vacation, etc. Some of the most popular methods of passive income are print-on-demand websites like Society6, Redbubble, etc. These sites allow you to upload your artwork onto a variety of items (pillows, mugs, prints, tshirts, etc), and then will handle all of the manufacturing, shipping, and customer service for you; and will automatically pay you a percentage of each sale on a monthly basis. You can also create passive income through selling digital products on your Etsy/Shopify/SquareSpace/etc, teaching online classes, etc. Combining passive income in a diversified setting is one of the best things you can do to keep revenue flowing in to your business.


8. Create Active Income
     Especially at first, you may need to spend time creating income by taking on projects and commissions, selling at shows, etc. This is considered active income, and while you need to be present for it, it has many benefits; like getting your business out in front of customers in-person (which often leads to valuable feedback), revealing avenues of income you enjoy working in (or don’t), and giving you a sense of variety in your day. Some ideas for making extra active income are:

• Partnering with local shops for a workshop, charge for students/materials, and split the cost and profit.
• Contacting local stores about Pop-Ups. They’re usually most effective on Saturday/Sunday for 2-4 hours. Contact your local West Elm, Madewell, Pottery Barn, etc. They love partnering with local artists!
• Offering (easy and quick) commissions that can be advertised on Instagram / Facebook. This works well around the Holidays if you can create an artwork/product that can be easily personalized!
• Selling your products at local craft fairs/artist markets. Most cities will have a variety of summer markets and holiday markets!

9. Assess What Is and Isn't Working
     As you start your business, pay attention to the things you really like to do, and the things that start to feel like chores. In the same vein, pay attention to the tasks/projects/revenue streams that make the most money (and the least money) for your efforts. Start to shift focus and prioritize those tasks that bring you joy AND fill your bank account. Don’t get hung up on leaving other things by the wayside if they’re really not working.


10. Keep Going
     Business is rewarding, but it’s hard. It’s all about learning the ebbs and flows of your biz. For example, plan for November and December to be filled with sales because of the holidays, but know that July and August might be slower because many people are taking time off. Strategically save your money for those times. If a post doesn’t get as many likes on social media as you want, don’t take it personally, but instead use it as a way to test for success. Post a similar image at a different time, or with different hashtags. If someone gives you negative feedback, thank them for it and use it as a way to solve a problem and make your product/service/communication better. It takes a year or two to learn the flows of your business, and a year or two after that to strategize and streamline. Try all the things you think are fun and profitable, see what works and what doesn’t, engage with your community, and keep going!

If you’d like a handy PDF worksheet of this post,
plus my “Best Financial Practices for Setting Up a Business”, click the button below.

Thanks so much for reading this guide - I hope you found it valuable. I would love if you’d share it with your friends!

Warmly,

Happy March, everyone :) It's been getting a bit warmer in Atlanta, and all of the flowers are starting to bloom! My daily walks with Patty in our budding neighborhood are the source of inspiration for this month's happy wallpaper. I used Winsor & Newton watercolors and a soundtrack of Florence + the Machine to create this for you. Hope you enjoy!
 

* Click on the image above to receive the Desktop Wallpaper directly in your inbox!

If you like these, I would love if you'd share a snap of your space with the newest wallpaper with me, and I will be reposting them on my Instagram Stories!

Thank you so much - I hope this wallpaper gives you a sunny disposition heading into the month!

 

 

Don't forget that our 2019 Wall Calendar, "Folk Art Florals", is 20% off! 

Happy 2019! I hope you had a restful holiday, and are entering the new year with energy and optimism. This month, I wanted to create a wallpaper that was simple but elegant, with white space for breathing, since that is part of my New Years Resolution this year. I am hoping to simplify, and achieve more of a work-life balance. And also have more fun! What are your resolutions??

Click the image above to receive the Illustrated Desktop Wallpaper, and if you like these, I would love it if you would take a little snap of your wallpaper and share it along with your resolution in your Instagram Stories! Be sure to tag me @PaperRaven.Co and I will be resharing them!

I am so looking forward to this year, and to connecting with you! Cheers!

Happy December! This month, of course, I am looking forward to the holidays with my family, starting a few new traditions (like Daniel and my Christmas Tree!), and enjoying some time to relax. December is always a great time to reflect back on the year, and I am so thankful for all of your support. This year has exceeded my expectations, and I feel true gratitude. Thank you for being with me on this journey. 

* To get the wallpaper, click on the image above! Save it and set it as your desktop background. Yay!

If you like these, please tell your friends about it, and tag me on Instagram with a pic of your desktop in your feed or stories, and I'll be sharing them on my Stories :)

Also be sure to check out my Stories (or the Wallpaper Story Highlights in my profile) for mobile wallpapers!

Happy November! This month, I will be gearing up for the holidays, launching our 2019 Folk Art Florals Calendar (coming November 5th!), and donating to some good causes. Most importantly, I will be VOTING! Who's with me?

This month's calendar was created in my ProCreate App for the iPad Pro - I have been loving this workflow so much! I typically use the Dry Ink brush under Inking for my linework. 

* To get the wallpaper, click on the image above! Then, save it and set it as your desktop background. Yay!

If you like these, please tell your friends about it, and tag me on Instagram with a pic of your desktop in your feed or stories, and I'll be sharing them on my Stories :) Also be sure to check out my Stories (or the Wallpaper Story Highlights in my profile) for mobile wallpapers!

Have a great November!
Warmly, Erin

Happy October! One of my favorite months of the year bc HALLOWEEN! (My fav holiday!) Candy, scary movies, dressing up and cooler nights! This is the first year that Daniel and I will have a front yard, so I'm excited to break out the pumpkins, cobwebs, and maybe some spooky stuff! Should I post pics on my Insta???

To get the wallpaper, click on the image above. Then, save it and set it as your desktop background. Yay!

If you like these, please tell your friends about it, and tag me on Instagram with a pic of your desktop in your feed or stories, and I'll be sharing them on my Stories :)

Have a great, spooky month!
Warmly, Erin

Happy September, I hope you are having a wonderful holiday weekend! While I still have dreams of a barkyard pool + margaritas forever, I'm also excited about chillier weather, sweaters, and decorating our house for Halloween. I asked Daniel if September 1st was too early for cobwebs on the bushes and he said yes (dang it!). A girl can dream. (and buy Halloween candy early - bad idea?)

To get the wallpaper, click on the image above. Then, save it and set it as your desktop background. Yay!

If you like these, please tell your friends about it, and tag me on Instagram with a pic of your desktop in your feed or stories, and I'll be sharing them on my Stories :)

Have a great long weekend!

Warmly,
Erin

Happy August! This month is my birthday month, and I'll be turning 32 on August 8th! I wanted to create an extra-special desktop wallpaper for you this month, that captures the feeling of warm summer nights in the backyard - because that's how I've been spending the last few months. We've even seen some fireflies, which is one of my fav childhood memories. 

^^^ Click on the graphic above to receive the August 2018 Illustrated Desktop Wallpaper. ^^^

* Please note! I work very hard on these as a monthly gift, so please be respectful of my work by only using the wallpaper for personal enjoyment, and tagging me when sharing! Thank you guys for being so supportive and awesome!

If you like these, please tell your friends about it, and tag me on Instagram with a pic of your desktop in your feed or stories, and I'll be sharing them on my Stories :) 

AND, because it's my birthday, we will be having a sitewide Birthday Sale from now until August 8th (my bday!). Take 20% off your order of $15+ using the code BIRTHYAY! More details below! The sale starts now!

Warmly, Erin

Happy July! After finally settling into our new home, I'm looking forward to enjoying the summer outdoors, and am resisting buying all of the cute inflatable pools for our backyard! I was inspired by this quote for the July Wallpaper, because I feel like it truly encapsulates that Summer Feeling. For this months' wallpaper, I worked on the lettering in ProCreate for iPad Pro :) and finished the colors in Photoshop. It's been fun to mix up my process a little!  

Click on the graphic above to receive the free desktop wallpaper in your inbox.

If you like these, please tell your friends about it, and tag me on Instagram with a pic of your desktop or phone in your feed or stories, and I'll be sharing them on my Stories :)