8 Lessons in 8 Years of Paper Raven Co.

Paper Raven Co.
📣  It's Officially my 8th Year in Business today!  📣
We've been celebrating all week, but today is THE day. 8 Years Ago - Woo! 

In honor of my 8th Year in Business, I wanted to take a moment to share 8 Lessons I've learned while running Paper Raven Co. I could expound on these further (this girl can CHAT), but I figured I'd keep these nuggets short and sweet! Do some of these resonate with you?


Paper Raven Co.
          I look back on this and chuckle. I learned this my first year in business, when I made holiday greeting cards with the year "2015" on them. I was not pleased when I realized that I could not sell those cards the next year, had to recycle my remaining stock, and reprint (without adding a year to the design). A costly lesson!


Paper Raven Co.
          Even though there are things that (at the time) may seem really important, urgent or costly... at the end of the day, mistakes happen, and everything is learning. Sometimes you win, and sometimes you learn. I try to approach my low moments and mistakes this way now, and extract all of the information I can out of them, rather than wallowing and allowing setbacks to tank my creative flow. Nothing in stationery is so critical that I won't see the light of another day, and a new opportunity to try again. Keeping this in mind, I can give myself grace.


Paper Raven Co.
          One thing I learned early on was to label my Photoshop/Illustrator/Procreate layers as I created them. Waiting until the file prep was due to go back through and find/label every single layer was an arduous task, and took me double the time. I have tried to apply that to all of my processes, and have found that a small amount of organization from the beginning will save me a lot of hours in the long-run.


Paper Raven Co.
          When I started my business, I was in my 20s and I hustled a lot. I worked non-stop, never took time off, etc... all for the sake of becoming "successful" in the fastest way possible. There is a lot of pressure to do this in our society! It was not until I had a health setback that I realized that I AM my business. And if I am not well enough to work, the business stops. (Now, I have built a big part of my business on passive income, so it would keep going for awhile, but you get my meaning). My business would not be here if I wasn't... so I have learned in my 30s to care for myself first and foremost. Cultivating my own sense of physical and mental wellness IS taking care of my business.


Paper Raven Co.

          Maybe it is because I have experienced so much art theft over the years, but I have learned to keep integrity at the heart of my process. I want to lay my head down and be at peace with what I've made, knowing that it came from a place that was truly mine. Gut checks are vulnerable but powerful. Even if we've made mistakes in the past, the ability to make different choices in the present is always within our control.


Paper Raven Co.          This took several years to learn, and a lot of discipline. But I encourage everyone to approach money with a sense of curiosity and possibility. I encourage everyone to invite money in and think of it as a friend: the more you interface with it (even when it's hard!), the deeper your connection is, and the more understanding you gain. Being intimately familiar with my numbers, and the ebb and flow of cashflow in my business has been one of my most valuable assets.


Paper Raven Co.
          This should probably be at the top of my list! Diversification in your revenue streams is the absolute secret sauce to building a sustainable business. Layering income so that you have flexibility and diversity in your cashflow is such a valuable place to be. For this reason, I have built 4 Core Revenue Streams into my business: Retail, Wholesale, Licensing, and Freelance. That way, when one ebbs, another will flow. For example, when the Pandemic hit, all events halted almost overnight. So all of my designs for Weddings, Baby Showers, Birthday Parties pretty much tanked. However, because I had diversified my client list and revenue streams, suddenly digital greeting cards and virtual events took off. So while some types of designs and products failed, others flourished and I was able to maintain the same (and even increase!) my income in 2020.


Paper Raven Co.
          The most successful things in history have been so because they've been different from what has come before. There is no winning strategy in trying to emulate what someone else has already done. Being yourself, breathing deeply and trusting your intuition and originality will always pay off.



💕 I hope this was helpful. I've spent a lot of time thinking about how I would narrow down everything I've learned from running my business for almost a decade. Hopefully I will learn so much more in the next 8 years. Now, I'd love to hear your thoughts! Have you had the same experience? Different?

Thanks for being with me on this journey,
Warmly,
💕

April 2023 Illustrated Desktop Wallpaper

Happy April! For this month's illustration, I was inspired by all of the little things blooming around my neighborhood. I hope you enjoy it! :)

* To Receive the April Desktop Wallpaper, click the Graphic Below! *

April 2023 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

I'm always happy to see your new backgrounds 
over on Instagram - be sure to snap a pic and tag me!


Plus, a Special Announcement:

Paper Raven Co. www.ShopPaperRavenCo.com

We have a lovely new collection dropping on Thursday, April 13th! 

Be sure to put a note on your calendar! We will have a whole bunch of new greeting cards, stickers, books, and other goodies!! I'll be sending a few more emails out with details as we get closer - make sure you're on the list!!! - plus, we will be having a mega sale on newly retired items! 

Can't wait to see you there as we unveil all the newness!
Warmly,
  
April 2023 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

March 2023 Illustrated Desktop Wallpaper

Happy March! For this month's illustration, I was inspired by all of the little things blooming around my neighborhood. I hope you enjoy it! :)

* To Receive the March Desktop Wallpaper, click the Graphic Below! *

March 2023 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

I'm always happy to see your new backgrounds over on Instagram - be sure to snap a pic and tag me!

Warmly,
  
March 2023 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

February 2023 Illustrated Desktop Wallpaper

Happy February! For this month's illustration, I wanted to create a floral piece with lots of fun Valentine's colors. I hope you enjoy it! :)

* To Receive the February Desktop Wallpaper, click the Graphic Below! *

February 2023 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper


I'm always happy to see your new backgrounds over on Instagram - be sure to snap a pic and tag me!


Warmly,
  

February 2023 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

January 2023 Illustrated Desktop Wallpaper

Happy January, and Happy New Year! I hope this year gives you the space to find - or continue to work on - what makes you happy and brings you joy! The last few years have been difficult for so many people, let's commit to treating one another with a little more kindness and gentleness in the coming months. The world is what we make of it ;) Let's make it a better place for everyone.

For this month's illustration, I wanted to create something a little different than my regular florals; something that had a sparkle of optimism. I hope you enjoy it! :)

* To Receive the January Desktop Wallpaper, click the Graphic Below! *

January 2023 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

I'm always happy to see your new backgrounds over on Instagram - snap a pic and tag me!

Lastly, be sure to check out our NEW 2023 Wall Calendar: Stop and Smell the Flowers!

2023 Wall Calendar, Stop and Smell the Flowers by Paper Raven Co.

I hope you have a wonderful start to your New Year!
Warmly,
  

 

January 2023 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

 

December 2022 Illustrated Desktop Wallpaper

Happy December! We're in the full swing of the Holiday Season now, and I wanted to take a moment to say THANK YOU for your support this year! I wanted to create a fun and festive-feeling illustration for this month, and I hope you enjoy it! :)

* To Receive the December Desktop Wallpaper, click the Graphic Below! *


December 2022 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

I'm always happy to see your new backgrounds over on Instagram - be sure to snap a pic and tag me!

Warmly,
  

 

December 2022 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

November 2022 Illustrated Desktop Wallpaper

Happy November!
 
Happy November! I love this time of the year when all of the leaves are changing and the air gets crisp. I wanted to send out a festive and fall-like illustration this November, and I hope you enjoy this desktop wallpaper! :)

* To Receive the November Desktop Wallpaper, click the Graphic Below! *
 
November 2022 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

I'm always happy to see your new backgrounds over on Instagram - be sure to snap a pic and tag me!


Warmly,
  


P.S. - For all you fellow designers out there, the font I used for November is a brand new font called Edgethorn from my amazing friend and font designer, Julie at Up Up Creative. It's gorgeous!!
November 2022 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

October 2022 Illustrated Desktop Wallpaper

Happy October! It's my favorite time of year, and today is the day our household decorates for my favorite holiday: Halloween!! I can't wait to put up all of our spooky decorations and buy Halloween Candy (before I eat it all and then have to go buy more Halloween Candy to hand out lol) I love all of the dusky, jewel tones of autumn, so I hope you enjoy this desktop wallpaper! :)

* To Receive the October Desktop Wallpaper, click the Graphic Below! *

October 2022 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

I'm always happy to see your new backgrounds over on Instagram - be sure to snap a pic and tag me!

Warmly,
  


P.S. - We're just around the corner on the Holiday stuff! Mark your calendars for Tuesday, October 25th - we'll be launching our anticipated Holiday Collection with some fun deals and fanfare then!

October 2022 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

September 2022 Illustrated Desktop Wallpaper

Happy September! I hope you're anticipating the changing of seasons with hope and optimism. Mushrooms have been everywhere lately, so I figured I'd pay tribute to them in my illustration this month. I hope you enjoy! :)

* To Receive the September Desktop Wallpaper, click on the Graphic Below! *

September 2022 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper
I'm always happy to see your new backgrounds over on Instagram - be sure to snap a pic and tag me!

P.S. - We're just around the corner on the Holiday stuff! Mark your calendars for Thursday, October 20th - we'll be launching our anticipated Holiday Collection with some fun deals and fanfare then!


Warmly,
  
September 2022 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper

August 2022 Illustrated Desktop Wallpaper

Happy August! I am doing something a little different this month. These past few weeks have been packed for my schedule, and I am unexpectedly going to be away from my desk on the 1st for family reasons. So, I am re-issuing one of our most popular August illustrations for this month. I know some of you who have been receiving these for awhile might be disappointed to get one you already have enjoyed (it's from 2018 though, so *quite* a while back - rest assured I updated the dates for 2022), but I am hoping you will all understand that my family needs to come first this month ;) It's been a pleasure to share these monthly wallpapers with you since 2017 (5 years!) without a repeat, so I hope you will still enjoy this month's wallpaper, and in September we will be back with some fresh toasty content :)

* To Receive the August Desktop Wallpaper, click on the Graphic Below! *

August 2022 Illustrated Desktop Wallpaper by Paper Raven Co. #dressyourtech #desktopwallpaper #desktopdownload


I'm always happy to see your new backgrounds over on Instagram - be sure to snap a pic and tag me!


Warmly,